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User Research Articles

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User Research: Seven Steps to Master User Research

Introduction With the change of times and the development of business, the market form has evolved from the original seller's market to a buyer's market where users decide everything. The importance of users to business has been increasingly perceived by enterprises, and user research in enterprises has also received m

User Research Articles

User Research: User Experience Measurement and Metrics

Introduction All things and phenomena are measurable. Usually we think it's not measurable, just haven't found the right way. 1. Why measure user experience? In our daily work, user experience designers are often challenged. Frequently asked questions: How to prove that this functional optimization is better than the o

User Research Articles

User Research: User Thinking Determines the Brand Ceiling

Introduction If you want users to enhance their purchase desire and pay for your products, you need to have an insight into the needs of users, that is, think from the perspective of users, so as to attract new users, improve the conversion rate and improve the repurchase rate. This is the case in this article. Let's t

User Research Articles

User Research is Inseparable from Market Analysis and Competitive Product Analysis

Introduction The analysis of the market usually revolves around three aspects: market size and policy analysis, competitive product analysis, and user analysis. Some companies will assign these jobs to one position, while others will be divided into market analysis positions (also called business analysis positions), c

User Research Articles

User Research: 3 Methods of Efficient User Research! (Episode 1)

Introduction User research is an essential skill for every product manager. Understanding users is the core of a good experience and an important criterion for measuring the quality of a product. So, how do you do user research? What I share today is how to conduct an efficient user survey. 1. User research is a good t

User Research Articles

User Research: 3 Methods of Efficient User Research! (Episode 2)

Introduction User research can help us better understand user needs and promote the iteration of products and design schemes on this basis. So, what can we do to improve the efficiency of user research? In the last article, we learned how to make a plan in the early stage of research. This article shares how to examin

User Research Articles

Product Manager Build Persona: It Can be Unprofessional, But It Must be True

Introduction This is a question raised by many product newcomers: "Is there any template for persona that can be edited?" "How many people do I need to investigate to make this persona? How to make it?" "I haven't done a user role, which books should I read?"' "I did a questionnaire, is this data enough to make a portr

User Research Articles

User Research in Product Interaction Design - Observation

Introduction In any stage of product design, observation is a useful data collection technology. In the early stage of design, observation helps designers understand user situations, goals and tasks, while in the evaluation or development stage, it can be used to study whether the prototype can effectively and efficien